2011 | Top Brand Award Phase 2
August 1, 2012
Brand is not just an identity but able to create high equity to company, long-term image and loyalty. The strongest brands will be those which are able to maintain themselves in top position for years: (1)Top of market share, (2)Top of mind share, (3)Top of commitment share. Therefore, Marketing Magazine dan Frontier Consulting Group organize Top Brand Award 2011. This award is granted to any brands which are successful to attain top position, not only for a year but also for more than a year. GarudaFood succeed to earn Top Brand award for category of cup tea namely Mountea.