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2014 | IBBA

September 23, 2014



Jakarta, 17 September 2014

Kacang Garuda, Pilus Garuda, Wafer Stick Chocolatos, Mountea, and Okky Jelly Drink awarded Indonesia Best Brand Award 2014 Platinum category. Indonesia Best Brand Award event was held on September 17, 2014 with the theme of Brand War in the Era of Big Data. Events held by the SWA and research institutions Mars is dominated by local brands as winners. This prestigious event for business in Indonesia, which has carried out 13 times in this, involving 2,622 respondents spread across 7 cities country, namely Jakarta, Bandung, Semarang, Surabaya, Medan, Makassar, and Banjarmasin. Methodology surveys using quantitative research face to face interviews from house to house through the selection of respondents by multistage random sampling.

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